Global Toy Market Sales Status: Plush Toys Dominate Market Growth

Global Toy Market Sales Status: Plush Toys Dominate Market Growth

According to the latest data from NPD (National Retail Federation, the National Retail Association), in the first nine months of 2022, the toy sales revenue in 12 countries around the world will reach 36.7 billion US dollars, an increase of only 2% year-on-year, but compared with January 2019 to 2019. Compared with the $28.3 billion in sales revenue generated during the September period, sales rose by as much as 30%.

NPD's global toy industry analyst Frédérique Tutt said that the market performance of many categories is on a "roller coaster" with the epidemic, but toys have always maintained a high sales level. 2% revenue growth is already a very good result in the context of economic downturn. Although toy sales revenue is on the rise, overall unit sales are down 4% year-to-date, with only a slight rebound in sales in September.

NPD’s Retail Tracking Service (Retail Tracking Service) released data saying that among the 12 countries surveyed, 7 of them achieved growth in toy sales revenue, of which Brazil’s toy sales revenue increased by 23% year-on-year, and Mexico’s growth rate was 13%. . Spain, Canada, the United States, Italy and Australia posted smaller increases.